Panel Moderator-Ryan Slack, CEO, GreenPearl gets a show of hands from audience members using Facebook.
Event sponsor Ken Evans, Retail Sales Manager of Bank of America
says a few words. He treated all to some great cookies-not a bad
way to stay memorable.
Corinne Pulitzer, Residential Membership Committee, REBNY and organizer of the panel.
Panel members agreed that to be effective in using social media tools you have to be consistent.
Ryan poses the question to panel members-"Can you see a direct sales correlation to your social media marketing?"
Steven Goldschmidt, Senior Vice President of Warburg Marketing Group said he definitely saw a correlation and that he could attribute $15 million dollars of sales to his social media marketing.
The response to how often and how much time panel members spent in their online marketing efforts varied but it seemed like no one spent a considerable amount of time. The answers went from about an hour a day to a few hours a week. If you are just talking about posting a 140 character twitter then that might not take long but if you are planning to use video or several forms of media you can count on spending a considerable amount of time preparing and implementing your marketing plan.
Paul Zweben, Prudential Douglas Elliman
Paul's background as a chef provided a natural taking off point for him to use in his blog.
He posts recipes and recommends wines and suppliers of the ingredients found in his recipes. He feels that by providing direct links to these merchants is one good way to keep the karma flowing.
Deanna Kory, The Corcoran Group
Deanna doesn't feel she has the time or inclination to create well written, witty, engaging posts and so she has taken the strategy to do a Vlog. She does 4 or 5 videos at a time and she has help editing and posting so that makes it easier.
Suzanne Billet-Rosnowski, Quinn & Co., PR
Suzanne helps her clients develop an online presence. The most important things to do first is to make sure you show up in searches, have a high ranking, have a facebook page and a blog.
Left To Right: Corinne Pulitzer, REBNY; Steven Golschmidt, Warburg Realty; Dawn
Doherty, StreetEasy.com; Suzanne Billet-Rosnowski, Quinn & Co.; Ryan Slack, GreenPearl; Deanna Kory, The Corcoran Group
One of the best things about online social media is that it doesn't require a lot of money or even a large budget to do. Dawn Doherty of StreetEasy.com is in charge of marketing and doesn't have an advertising budget. She uses bartering when she can to get coverage. As she pointed out StreetEasy has name recognition but you won't find any public advertisements like subway posters.